Rome’s MIA – International Audiovisual Market, directed by Gaia Tridente, closed October 15 after 5 days of feverish activity at the Palazzo Barberini and Cinema Barberini, as well as online.
“During the five days of MIA, Rome was the reference point for the audiovisual industry, thanks to the wide participation of European and international executives. Attendance was up by +20% compared to the 2021 edition with over 2400 registered participants from 60 countries around the world,” write organisers.
Over 70 panels and showcases were held at the Barberini Cinema, while key Italian and European international sales companies exhibited at the Palazzo Barberini.
MIA’s numbers on social media were also “on the rise,” say organisers, with over one million views of the twitter account from the last edition to date, while MIA’s facebook page followers grew by 27% and those on Linkedin by 23%.
“Conceived as a curatorial marketplace, a physical and digital space for reasoning, conversation and strategy, MIA is today the most important industry event in Italy and has fully entered the international agenda of appointments dedicated to audiovisual professionals,” write organisers. “MIA 2022 has confirmed itself as a tool through which the entire sector can showcase its excellence, intercept new international partners and discover new business models, reason about financial strategies linked to content production, encourage the circulation of works, facilitate the development of different forms of exploitation and forge fundamental business relationships with operators from all over the world.”
“Also in this eighth edition, MIA was the platform through which national and international institutions had the opportunity to systematize their work on public and regional funding, soft money, and the discovery of territories, in which to weave relations for the conception and strengthening of actions to support production and distribution,” organisers add.
MIA director Gaia Tridente commented on the Rome event: “This represents a breakthrough edition, with truly significant international participation, and, in these 5 days, Rome has been transformed into a hotbed of debate and discussion among the most important international executives from Europe, North America, the Middle East, Africa, South America and Asia. We built a strong editorial program to represent the entire ecosystem and its paradigms. MIA is the destination for the global industry, which is going through a phase of rapid evolution and explosion of new content production.”
Francesco Rutelli, President of Anica, added: “This edition of MIA confirms the vitality of the Italian Cinema and Audiovisual industry and its articulations. This is another positive step for MIA, which every year sees an increase in the presence of national and international operators and which encourages the export of our products and co-productions. Opportunities for meetings and business are growing with the awareness of how important this sector is for industrial growth and work, and for Italy’s Soft Power.”
APA President Giancarlo Leone added: “MIA, edition after edition, continues to establish itself as an ambitious and undoubtedly fundamental project because it guarantees global sector operators a showcase full of excellent products for potential major co-productions and important business agreements. The objective is still to turn the spotlight on the audiovisual supply chain, which in Italy is worth about 1.5 billion Euro and involves more than 7 thousand companies and about 200 thousand direct and indirect employees. Our industry is becoming more and more competitive on the international scene, and continues to grow and evolve, as is also shown by the data that emerged in the 4th APA Report on national audiovisual production, presented on the occasion of the Market.”
MIA DIGITAL platform, Accredited market participants can view or review panels, talks and content from this edition on the MIA DIGITAL platform.
