
FIFA and the Supreme Committee, Qatar, announced September 10 that the 8-part TV documentary series We Were There, which claims to go “beyond the headlines and explore the remarkable human stories from the 2022 FIFA World Cup Qatar,” has now commenced worldwide sales, handled by Noah Media Group’s Head of International Sales, Catherine Quantschnigg.
Narrated by Star Wars actor Daisy Ridley, and co-produced by Noah Media Group and HBS, the series “goes beyond the headlines and explores the remarkable human stories from the 2022 FIFA World Cup Qatar” and is centred around key protagonists from “a remarkable tournament, both on and off the field,” Noah Media writes.
Catherine Quantschnigg, Noah Media Group, says: “We Were There brings together an incredible array of footballing superstars and passionate fans from around the world with the amazing archive from the biggest sporting event in the world. We are looking forward to making this series available to global buyers.”
The series is directed by Luke Mellows (Ben Stokes: Phoenix from the Ashes; Dan Carter: A Perfect 10) and produced by Noah Media Group’s Tarun Thind and executive producer Richard Makinson.
Noah Media points out how, “as well as telling the story of the tournament, each episode is a mini documentary with a multi-layered narrative which establishes the backstory of the lead characters and discovers their unique journey to Qatar, witnessing key matches through their eyes, and revealing how being at the FIFA World Cup changed their lives.”
The series will feature contributions from several of the World Cup winning Argentina team coach Lionel Scaloni, goalkeeper and Golden Glove winner Emi Martinez, striker Julian Alvarez and the player who took the winning penalty in the final, Gonzalo Montiel. Other stars providing unique insights into their part in the tournament include French coach Didier Deschamps, Portugal and Manchester United’s Bruno Fernandes and Uruguay striker Giorgian De Arrascaeta, among several others.
“Alongside these unheard perspectives from the players and coaches, We Were There also follows several unique fan stories which capture the global passion for the world’s largest sporting event,” Noah Media points out. “From the Saudi Arabia supporter who walked across the desert to see his team beat eventual winners Argentina, to the young player mascot who shared a memorable personal moment with France star Kylian Mbappe, these fan stories come together with the memories of those taking part on the pitch to present a captivating picture of what it means to be there during the World Cup’s biggest moments.”









